As a product of the integration of traditional finance and Internet technology, digital finance plays an important role in micro enterprise innovation and even macroeconomic development. Based on the data of China's A-share listed companies from 2011 to 2018, this paper explores the effect of the development of digital finance on enterprise innovation. The research finds that there is an inverted U-shaped relationship between the development of digital finance and enterprise innovation. Further research shows that this inverted U-shaped impact of digital finance is stronger on strategic innovation of enterprises, suggesting that enterprises pay more attention to the "quantity" rather than "quality" of innovation. Finally, the inflection point of the inverted U-shaped relationship is brought forward by the industry competition and media pressure. This paper not only enriches the research on the relationship between digital finance and enterprise innovation, but also provides a theoretical basis for the development of digital finance and the improvement of financial regulatory framework.