This study investigates the effect of government digital attention on firm digital innovation. Using data from Chinese listed firms over 2012–2020, we find government digital attention can significantly propel the improvement of firms' digital innovation levels, primarily driving an increase in the quantity of digital innovations rather than a qualitative enhancement. Further analysis indicates that government attention achieves this impact by elevating the regional digital infrastructure, increasing firms' digital subsidies, alleviating firms' financing constraints, encouraging firms to intensify R&D investment, fostering a positive attitude towards digital transformation, and consequently, boosting the overall level of firms' digital innovation.