I show that issuing credit cards helps the bank compete for retail deposits in China. When credit card growth increases by 1%, retail deposit growth is expected to rise by 0.2% with regard to peers next year. This effect is stronger for small joint-stock banks compared with big state-owned banks. This is realized by introducing new credit card holders to visit the branch and open a savings account. DID test shows that after a shock that tightened new account opening, banks with higher credit card growth experienced a harsher decline in retail deposit growth. This paper highlights the customer introducing benefit of credit card promotion, which can provide an alternative explanation for the intensified competition in the credit card market in China. It also unveils the strategy that small banks can use to compete for the deposits of big state-owned banks, who intrinsically has more branches and retail customers.
展开