所属栏目:家庭金融/消费金融

DOI号:10.58970/IJSB.2121

Globalizing Hainan Tourism Products: Lessons from Canadian Tourism Operations Management
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发布日期:2024年03月23日 上次修订日期:2024年03月23日

摘要

This article examines the experience of Canada’s tourism product operation and management, which has been highly successful in ensuring dynamic development and innovation while maintaining traditional tourism practices. The Canadian model emphasizes quality assurance, organizational support, marketing, and data analysis, providing valuable insights for the internationalization of Hainan’s tourism products. The study suggests that Hainan should focus on improving the overall coordination of its tourism operations, enhancing scientific quality management, utilizing tourism data effectively, and prioritizing efficient marketing. The development of inbound tourism should be used as an entry point to drive Hainan’s international tourism industry and promote the establishment of an international tourism consumption center. The article highlights the current limitations in Hainan’s internationalization of the tourism industry and identifies the need for a new operational management model that is innovative and effective. [译]本文深入探讨了加拿大在旅游产品运营与管理方面的成功经验,该国在确保旅游业动态发展和创新的同时,也成功维持了传统旅游实践。加拿大的模式着重于质量保证、组织支持、市场营销和数据分析,为海南旅游产品的国际化提供了宝贵的启示。研究建议,海南应重点提高其旅游运营的整体协调性,加强科学的质量管理,有效利用旅游数据,并优先重视高效的市场营销。应将入境旅游的发展作为推动海南国际旅游业和促进国际旅游消费中心建设的切入点。文章强调了海南在旅游业国际化方面存在的局限性,并指出了需要一种新颖、有效的运营管理模式的必要性。
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Peng Sun; Xiaode Zuo Globalizing Hainan Tourism Products: Lessons from Canadian Tourism Operations Management (2024年03月23日) http://www.cfrn.com.cn/lw/15603.html

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