详情
Reputation in Insurance: Unintended Consequences for Capital Allocation
Reputation is widely regarded as a stabilizing factor in financial institutions, reducing capital constraints and enhancing firm resilience. However, in the insurance industry, where capital requirements are shaped by solvency regulations and policyholder behavior, the effects of reputation on capital management remain unclear. This paper examines the unintended consequences of reputation in insurance asset-liability management, focusing on its impact on capital allocation. Using a novel reputation risk measure based on large language models (LLMs) and actuarial models, we show that reputation shifts influence surrender rates, altering capital requirements. While higher reputation reduces surrender risk, it increases capital demand for investment-oriented insurance products, whereas protection products remain largely unaffected. These findings challenge the conventional wisdom that reputation always eases capital constraints, highlighting the need for insurers to integrate reputation management with capital planning to avoid unintended capital strain.