As digital transformation strategies have emerged as a primary approach for enterprises to enhance their Total Factor Productivity (TFP), it is crucial to empirically examine the impact of these strategies on TFP. For this purpose, this study considers these transformation strategies as a quasi-natural experiment and employees a propensity score-weighted difference-indifferences methodology on data from Chinese firms listed on the A-share market between 2007 and 2020. The key findings include: (1) digital transformation has a significant positive influence on TFP; (2) Generalized boosted regression trees analysis reinforces this finding after controlling for other TFP determinants; (3) notably, non-state-owned and technology-intensive enterprises exhibit a more distinct enhancement in TFP following digital transformation. These results underscore the need for firms to increase investment in research and development capabilities and digital competencies.