This study investigates the effect of a large-scale Internet upgrade program in China on the consumption of rural households. Using data from the China Family Panel Studies, we find that the Internet upgrade at the village level significantly increases rural households’ expenditures on total, online, and ofline consumption. Moreover, high-educated and young households, as well as those living in difficult-to-access villages exhibit a larger boost in total consumption. The mechanism analysis rules out income as the possible channel but highlights the role of online information exchange. ln particular, the variations in the increase in online time among households align with the heterogeneous responses in total consumption.