Empowered by comprehensive data on smartphone fund investors’ trading and browsing histories from a Chinese financial company, we explore the role of investors’ financial attention in influencing the relationship between unrealized profits and investors’ selling decisions. Against a backdrop in which retail investors are not attentive to their portfolio information, we find supportive evidence suggesting that investors exhibit realization preference when we condition on days when investors pay financial attention. Further, we show that failing to account for investors’ financial inattention may induce observers to reject the realization-preference hypothesis. This paper also offers insights into the determinants of financial attention and the influence of financial attention on investor disposition effect.