Using a sample of U.S. commercial banks from 2009 to 2022, we find that the flow of non-core deposits, rather than that of core deposits, becomes more sensitive to bank performance as banks receive increased attention on Twitter. This effect is particularly pronounced during periods of poor bank performance, when Twitter discussions are more influential, and for banks with more liquidity mismatch. Our results suggest that social media, rather than merely disseminating information about bank performance, makes depositors aware of their peers’ attention to banks, thereby intensifying the sensitivity of deposit outflows to weak fundamentals.