Using firm-customer matched data from 2005 to 2020 in China, we examined the spillover effects and mechanisms of green innovation (GI) among supply chain partners. Results show a positive association between customers' GI and their supply firms' GI, indicating spillover effects in the supply chain. Customers' GI increase from the 25th to the 75th percentile leads to a significant 19% increase in supply firms' GI. Certain conditions amplify the spillover effect, including customers with higher bargaining power, operating in less competitive industries, and supply firms making relationship-specific
investments or experiencing greater customer stability. Geographic proximity and shared ownership further enhance the spillover effect. Information-based and competition-based channels drive the spillover effect, while customers with higher GI encourage genuine GI activities by supply firms. External environmental regulations, such as the Chinese Green Credit Policy and Environmental Protection Law, strengthen the spillover effect, supporting the Porter hypothesis. This research expands understanding of spillover effects in the supply chain and contributes to the literature on GI determinants.
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