This paper investigates how institutional investors’ site visits affect firm productivity by using a dataset of China’s A-share listed firms. The findings reveal that site visits have a constructive effect on firm productivity. Moreover, mechanism analysis indicates that reducing information asymmetry and improving stock price informativeness are two channels through which site visits influence firm productivity. Heterogeneity analysis demonstrates that the nexus between site visits and firm productivity is more pronounced for non-state-owned firms and firms with intenser product market competition. Overall, this study brings new insights into the benefits of site visits and highlights the importance of investor activism.