We investigate whether a firm’s decision on green bond issuances is influenced by the green bond issuances by other firms in the same industry. We find that a firm is significantly more likely to issue green bonds after observing that other firms in the same industry have previously issued green bonds. This effect cannot be explained by the issuer’s supplement to their previous issuances, incentive policies, and industry competition. Furthermore, we show that issuing green bonds can bring significant positive stock excess returns, which increases the motivation for institutional investors to learn and drive other firms in the same industry they hold to issue green bonds. Our findings indicate that the peer effect can be driven by social learning of the common ownership among firms and explain the reason for the rapid increase in green bond issuance.