Digital mergers and acquisitions (M&As) are increasingly becoming a critical strategic approach for enterprises to advance digital transformation. This study conceptualizes digital M&As as positive shock events for corporate digital transformation. Using a dataset of digital M&As by Chinese listed companies from 2005 to 2024, this study applies the propensity score matching combined with difference-in-differences (PSM-DID) method to empirically examine the impact of digital M&As on the market value of acquiring firms. The results show that digital M&As significantly enhance acquirers’ market value. Mechanism tests reveal that this effect is driven by digital resource empowerment, operating through increased digital factor inputs and strengthened digital innovation capabilities. Heterogeneity analysis further indicates that the market value enhancement effect of digital M&As is predominantly significant in non-digital firms, non-state-owned enterprises, and firms located in eastern China. This study expands the research scope of the micro-level effects of the digital economy and offers useful references for the Chinese government in refining its digital economy strategies, as well as practical guidance for firms in formulating their own digital investment decisions.