This paper investigates the sales seasonality premium (Gustavo et al., 2020) in the Chinese stock market. We document a significant sales seasonality premium in the cross section of stocks listed on Chinese market. A long-short strategy of buying low-sales stocks and shorting high-sales season stocks generate a monthly return of 0.84% with a Newey-West t statistic of 2.94. The return spreads between low-sales season stocks and high-sales season stocks are robust to well-known anomalies and are larger in magnitude among large-cap companies. We also find that the return spreads are more pronounced within industries with relatively fixed patterns in product demand. The sales seasonality premium in the Chinese stock market is found to be a combined result of investor rationality and irrationality.