We study how financial markets integrate news about pollution abatement costs into firm values. Using China’s automation of pollution monitoring, we find that firms with factories in bad-news cities---cities that used to report much lower pollution than the automated reading---see significant declines in stock prices. This is consistent with the view that investors expect firms in high-pollution cities to pay significant adjustment and abatement costs to become “greener.” However, the efficiency with which such information is incorporated into prices varies widely---while the market reaction is quick in the Hong Kong stock market, it is considerably delayed in the mainland ones, resulting in a drift. The equity markets expect most of these abatement costs to be paid by private firms and not by state-owned enterprises, and by brown firms and not by green firms.

This paper reconciles the debates on carbon return estimation by introducing the concept of equity duration. Our findings reveal that equity duration effectively captures the multifaceted effects of carbon transition risks. Regardless of whether carbon transition risks are measured by emission level or emission intensity, brown firms earn lower returns than green firms when the equity duration is long due to discount rate channel. This relationship reverses for short-duration firms conditional on the near-term cash flow. Our analysis underscores the pivotal role of carbon transitions' multifaceted effects on cash flow structures in understanding the pricing of carbon emissions.

This paper reconciles the debates on carbon return estimation by introducing the concept of equity duration. We demonstrate that emission level and emission intensity yield divergent results for green firms, driven by inherent data problems. Our findings reveal that equity duration effectively captures the multifaceted effects of carbon transition risks. Regardless of whether carbon transition risks are measured by emission level or emission intensity, brown firms earn lower returns than green firms when the equity duration is long. This relationship reverses for short-duration firms. Our analysis underscores the pivotal role of carbon transitions’ multifaceted effects on cash flow structures in understanding the pricing of carbon emissions.