We conducted a nationwide field experiment with 4,800+ Chinese-listed companies, randomly raising ESG concerns to their management teams via high-visibility and high-stakes online platforms. Tracking the full impact-generating process, we find that companies respond to our concerns by providing high-quality answers, publishing ESG reports, and making commitments to investors. Over time, Environmental (E) inquiries boost stock valuations, while Governance (G) concerns prompt skepticism. Productive and opaque firms are more likely to respond, consistent with a signaling model where costly ESG actions signal firm quality under information asymmetry. Overall, ESG actions are likely driven by profit-oriented signaling rather than values-based motives.

To explore what kinds of roles foreign investors take in a gradually opening financial market, we propose the abnormal holding value ratio (AHVR) of northbound investors among stocks through China’s Stock Connect Mechanism. We find that AHVR positively predicts the expected stock returns and significantly relates to firms’ quality-related fundamental information, especially profitability. Foreign investors learn the firm fundamentals before they invest in the Chinese market, which is different from the trading behavior of domestic individual investors. The AHVR premium is larger among firms with higher attention of analysts who focus on effective information and with lower attention of individual investors who have behavioral bias. In all, the northbound inflows are smart money, which will increase the efficiency of the Chinese market instead of simply chasing stars that only grab investors’ attention.