This paper proposes a conditional factor model embedded with heterogeneous group structure, called grouped Instrumented Principal Component Analysis (Grouped IPCA) model, to study the enhancement of industry classifcations on the pricing power of frm characteristics. We derive an inferential theory on the alternating least square (ALS) estimators of the grouped IPCA model under an unbalanced panel data. Based on this, we use two BIC-type information criteria to determine the number of latent factors. We further examine the group heterogeneity with a bootstrap test statistics. Simulations are conducted to evaluate both our asymptotic theory and test statistics. In the empirical study, we show that the in-sample performance of Grouped IPCA model excels the IPCA model, and fnd a strong evidence on the incremental pricing power of industries.