This paper decomposes news-implied linkages into two types: leader-follower links (LF) and peer links (PE), based on people's reading and information-processing habits. We explore how the structure of information impacts processing costs and subsequently leads to market outcomes by examining momentum spillover effects via these distinct linkage types. Our findings indicate that the information structure of leader-follower links is more readily comprehensible to investors than peer linkages. We provide empirical evidence of this by demonstrating faster attention spillover from leader to follower than among peer firms, using Baidu search data. Furthermore, we document that due to the lower information processing cost, information transmits through the leader-follower linkages more quickly, leading to a weaker momentum spillover effect compared to the more complex and less easily perceivable peer links.

Using both the onset of the US-China trade war in 2018 and the most recent Russia-Ukraine conflict and associated trade tensions, we show that government-linked firms increase their importing activity by roughly 33% (t=4.01) following the shock, while non-government linked firms trading to the same countries do the opposite, decreasing activity. These increases appear targeted, in that we see no increase for government-linked supplier firms generally to other countries (even countries in the same regions) at the same time, nor of these same firms in these regions at other times of no tension. In terms of mechanism, government supplier-linked firms are nearly twice as likely to receive tariff exemptions as equivalent firms doing trade in the region who are not also government suppliers. More broadly, these effects are increasing in level of government connection. For example, firms that are geographically closer to the agencies to which they supply increase their imports more acutely. Using micro-level data, we find that government supplying firms that recruit more employees with past government work experience also increase their importing activity more – particularly when the past employee worked in a contracting role. Lastly, we find evidence that this results in sizable accrued benefits in terms of firm-level profitability, market share gains, and outsized stock returns.