Mental Accounting

  • 详情 How does E-wallet affect monetary policy transmission: A mental accounting interpretation
    With fintech growth and smartphone adoption, e-wallets, which enable instant transactions while offering cash management products with financial returns, have become increasingly prevalent. Using a unique dataset from Alipay, the world’s largest e-wallet provider, we find that holdings in Yu’EBao—an investment product usable for payments—are less affected by interest rate changes than similar assets without payment functions. This effect is stronger for users who depend on Yu’EBao for daily spending, during peak payment periods, or among less experienced investors. Our findings show that Yu’EBao reduces retail fund flow to riskier assets by 7.7% for every one-percentage-point interest rate cut, dampening monetary policy transmission through the portfolio rebalancing channel.
  • 详情 A Cross-cultural Study of Reference Point Adaptation: Evidence from China, Korea, and the US
    We examined reference point adaptation following gains or losses in security trading using participants from China, Korea, and the US. In both questionnaire studies and trading experiments with real money incentives, reference point adaptation was larger for Asians than for Americans. Subjects in all countries adapted their reference points more after a gain than after an equal-sized loss. When we introduced a forced sale intervention that is designed to close the mental account for a prior outcome, Americans showed greater adaptation toward the new price than their Asian counterparts. We offer possible explanations both for the cross-cultural similarities and the cross-cultural differences.