详情
Question Dodging, Information Environment, and Analyst Forecasts
This paper investigates the outcomes of ambiguous online interaction between firms and investors. Using question-answer text data from two online investor interactive platforms (IIPs) in China, we show that firms that give less relevant answers to investors’ questions tend to have larger analyst forecast bias and higher analyst optimism. Though the targeted users of the interactive platforms are individual investors, the interaction quality influences analysts’ forecasts. Meanwhile, the effect of question dodging is stronger when questions are related with earnings and disclosure, when firms have higher earnings uncertainty and lower media coverage, but weaker when analysts visit the firm or rely less on public information. Further analysis shows that irrelevant answers increase the market demand for analyst forecasts, deteriorate firms’ information environment, and lead to larger forecast dispersion, lower stock liquidity, and weaker earnings responses of the market. Moreover, we find that other market participants related with analysts are also aware of firms’ question dodging by reducing holdings and site visits. Our findings provide evidence that question dodging in firm-investor interaction exacerbates information asymmetry and unintendedly influences analysts’ forecast behaviors.