This paper asks whether a personally experienced bubble crash leaves a lasting imprint on investment style. We study this in China’s stock market, where two technology-growth booms —the 2014–2015 Internet boom and the 2025–2026 AI hardware boom—share a similar narrative but are separated by a decade of generational turnover. Following managers across the mutual funds they run from 2013Q1 to 2026Q1, we compare those who lived through the 2015 crash with otherwise similar managers who entered afterwards. We find that the caution of veteran managers reflects a scar rather than a symptom of ageing. Conditional on age and career length, managers who lived through the 2015 crash hold more value exposure and chase technology stocks less when prices have been rising, and this reluctance deepens with how much the crash hurt them—crash-window tenure, performance shortfalls, redemption pressure—rather than with age. These demand differences reach asset prices as well: stocks held disproportionately by managers without bubble memories carry significantly higher subsequent left-tail risk, whereas crash-experienced ownership stabilises the stock, particularly when ownership is broad. Heterogeneous institutional beliefs rooted in career experience therefore shape not only how managers invest but also the crash risk of the assets they hold.