This study investigates how digital transformation affects public sentiment toward firms on social media platforms in China. Using 2008-2022 data on Chinese listed companies and multivariate regression analysis, this paper identifies that digital transformation boosts positive online comments and sentiment. This relationship is mediated by gains in total factor productivity from digital initiatives. Moreover, concurrent green transformation positively moderates the effect, amplifying the impact of digital moves on online positive sentiment. Heterogeneous results reveal that the digital transformation effect on online positive sentiment is greater for state-owned, high-tech, and large companies. To our knowledge, this is the pioneering study to examine the linkage between corporate digital transformation and online public sentiment. The findings reveal whether, how, and when digital transformation shape more favorable public sentiment and online buzz. Companies can leverage digitalization, productivity improvements, and green development to foster positive perceptions and enhance their online reputation.

In this paper, we argue that investor sentiment is a more direct determinant for asset pricing than information, thus we propose the Sentiment Efficient Markets Hypothesis (S-EMH), complementary to the traditional Efficient Market Hypothesis (EMH), to provide a powerful instrument to interpret financial facts and anomalies inconsistent with the traditional EMH. Besides the theoretical argument, we also verify the hypothesis with a brand-new systematic index of investor sentiment, Gubasenti, derived from textual analysis on more than 200 million posts from an online Chinese stock forum. The examinations are implemented in both market-level and firm-level, and results show that investor sentiment has a significant impact on asset pricing in both levels. It demonstrates the proposed hypothesis.