Households form beliefs by recalling past experiences, but recall is context dependent. Variation in contexts alone can therefore generate non-fundamental disagreement. A stylized model à la Wachter and Kahana (2024) illustrates this cognitive source of disagreement. When combined with salience-based frictions in memory encoding, context-dependent recall also generates testable predictions for belief skewness. Using weather as a contextual cue that triggers the recall of past shopping experiences, I construct a measure of memory-based household inflation disagreement in the U.S. and show that it explains survey-based disagreement, with stronger effects in unusual contexts, and predicts greater belief skewness. The memory effect is distinct from experience and mood effects and generalizes across countries and outcome domains. Finally, memory-based disagreement weakens monetary policy transmission by attenuating intended consumption responses.

Using four datasets of individuals’ digital payment and mutual fund investment records from a dominating fintech platform, we observe a robust U-shaped relation between individuals’ consumption and their financial wealth shocks. Contrary to the prediction of the wealth effect, individuals increase their consumption shortly after experiencing large positive and negative wealth shocks. The unexpected increase in consumption following negative wealth shocks is particularly pronounced among consumption categories with a “hedonic” nature, such as entertainment-related items. We show that this effect, termed “financial retail therapy,” is consistent with a dynamic model of Prospect Theory and evidence from a controlled laboratory experiment.