Digital mergers and acquisitions (M&As) are increasingly becoming a critical strategic approach for enterprises to advance digital transformation. This study conceptualizes digital M&As as positive shock events for corporate digital transformation. Using a dataset of digital M&As by Chinese listed companies from 2005 to 2024, this study applies the propensity score matching combined with difference-in-differences (PSM-DID) method to empirically examine the impact of digital M&As on the market value of acquiring firms. The results show that digital M&As significantly enhance acquirers’ market value. Mechanism tests reveal that this effect is driven by digital resource empowerment, operating through increased digital factor inputs and strengthened digital innovation capabilities. Heterogeneity analysis further indicates that the market value enhancement effect of digital M&As is predominantly significant in non-digital firms, non-state-owned enterprises, and firms located in eastern China. This study expands the research scope of the micro-level effects of the digital economy and offers useful references for the Chinese government in refining its digital economy strategies, as well as practical guidance for firms in formulating their own digital investment decisions.

We conduct a field experiment in China, o↵ering small business owners a conditional social media advertising subsidy. Beyond boosting business revenue and employment, the inter-vention significantly increases access to fintech credit: treated firms are more likely to open online stores and obtain online loans, while bank credit remains una↵ected. Our findings reveal a “fintech accelerator” mechanism—digital marketing drives sales growth that directly improves firms’ eligibility for fintech lending—demonstrating how targeted digital interven-tions can enhance financial inclusion and reshape credit allocation for small businesses.

This study investigates how digital transformation affects public sentiment toward firms on social media platforms in China. Using 2008-2022 data on Chinese listed companies and multivariate regression analysis, this paper identifies that digital transformation boosts positive online comments and sentiment. This relationship is mediated by gains in total factor productivity from digital initiatives. Moreover, concurrent green transformation positively moderates the effect, amplifying the impact of digital moves on online positive sentiment. Heterogeneous results reveal that the digital transformation effect on online positive sentiment is greater for state-owned, high-tech, and large companies. To our knowledge, this is the pioneering study to examine the linkage between corporate digital transformation and online public sentiment. The findings reveal whether, how, and when digital transformation shape more favorable public sentiment and online buzz. Companies can leverage digitalization, productivity improvements, and green development to foster positive perceptions and enhance their online reputation.