Innovation is crucial for long-term corporate value and competitive advantage; however, it can misalign the interests of managers and investors. Balancing managers’ short- and long-term goals is a pivotal challenge in promoting innovation incentives. Therefore, this study examines innovative incentives for managers of publicly traded firms to address the issue of agency problems. The study focuses on economic value-added (EVA) reform implemented by China’s State-Owned Assets Supervision and Administration Commission (SASAC), which encourages EVA-driven R&D investments as the primary management metric. The policy effectively motivates key corporate managers by reducing capital costs and stimulating increased innovation. Following this policy’s implementation, notable innovation disparities exist between state-owned enterprises and firms not subject to the reform. Furthermore, innovation incentives significantly affect overconfident company managers, yielding positive effects on innovation.