This paper mainly finds that there is return predictability across equity-link firms in China’s stock market. By grouping the shareholder firms according to the shocks translated from their equity-link firms, we construct long-short momentum strategy to capture abnormal return of 2.01% per month, which we call “equity-link momentum”. After an array of adjustments based on risky factors and firm characteristics, the excess returns are still significant. However, the significance of equity-link momentum returns are sensitive to various attention proxies, such as firm size, past performance, turn over and mutual funds’ joint holding measurement, which is consistent with the hypothesis of limited attention.