Our study explored the rise of public companies competing to launch large language models (LLMs) in the Chinese stock market after ChatGPTs' success. We analyzed 25 companies listed on the Chinese Stock Exchange and discovered that the cumulative abnormal return (CAR) was high up to 3% before LLMs' release, indicating a positive view from insiders. However, CAR dropped to around 1.5% after their release. Early LLM releases had better market reactions, especially those focused on customer service, design, and education. Conversely, LLMs dedicated to IT and civil service received negative feedback.