We examine the impact of firm-investor communication on ESG issues through investor interactive platforms in Chinese stock exchanges from 2010 to 2022. Our regression analysis finds that increased ESG-based questions from investors and firms’ responses lead to increased stock liquidity, suggesting that investor-firm dialogues beyond financial aspects to include ESG-related themes contribute to greater information transparency. We posit that investors use such communication as a “voice” strategy, advocating firms for enhanced ESG disclosures and performance. This strategy yields a two-fold benefit: it aligns with investors’ ESG objectives and, alternatively, facilitates their exit through improved stock liquidity. Our robustness tests suggest a probable causal relationship between investor engagement on ESG issues and stock liquidity. Moreover, we find that a positive tone in ESG-based communications strengthens this relationship, prompting managers to enhance ESG disclosure transparency in response to investor pressure.

This study examines the effect of retail investor-firm communications (RIFC) on corporate ESG performance. Exploiting the unique setting of Chinese investor interactive platforms which enable retail investors to pose questions and require firm answers, we show that RIFC significantly improves corporate ESG performance. The consistent evidence is obtained by employing the difference-indifference estimation, Oster’s test and alternative indictors, strengthening our confidence in the causal link between RIFC and corporate ESG performance. Furthermore, we identify two potential economic channels underlying our results: strengthening monitoring pressure and alleviating financial constraints. Our finding further reveals that RIFC drives genuine improvements in ESG performance rather than greenwashing practices. Collectively, this study advances our understanding of the interplay between retail investors and corporate ESG performance, providing a stepping stone toward effective solutions to corporate sustainable development.

Retail investors are rising in prominence but have historically been granted little direct access to question corporate management relative to professionals like sell-side analysts and institutional investors. Because retail investors are relatively less sophisticated and can require hand-holding, we examine whether information asymmetry among investors decreases when firms answer questions from the retail investor base. We exploit ’s investor interactive platforms (IIPs), which were designed to facilitate retail investor access to management. IIPs allow questions to be anonymously and publicly posted, but answers can only pertain to previously disclosed information and there is no explicit penalty for low-quality answers. We find that IIP answers reduce bid-ask spreads, with stronger answer effects when managers respond quickly, provide direct answers, and interact with IIP users who focus on the firm. These information asymmetry reduction benefits are substantially attenuated, and in some cases non-existent, for state-owned enterprises (SOEs), who have less incentive to publicly engage with retail investors. Finally, our findings reveal that on average the marginal effects of answers are smaller than for posted questions, suggesting that while firms benefit from answering questions to lower investor integration costs, IIP activity that lowers awareness and acquisition costs is also important.