A central premise of mandatory disclosure regulation is that greater transparency reduces information asymmetry and lowers borrowing costs. We challenge this premise by examining industry-level operational disclosure - a regulatory form that reveals horizontally comparable information across peer firms rather than refining individual firm fundamentals. Exploiting the staggered introduction of mandatory industry-specific disclosure guidelines by Chinese stock exchanges between 2013 and 2019, we find that enhanced industry disclosure significantly widens bond credit spreads by approximately 54 basis points - the opposite of what standard disclosure theory predicts. This counterintuitive effect is more pronounced in non-homogeneous industries, among smaller firms, and for bonds restricted to institutional investors. Mechanism tests confirm two opposing channels: disclosure reduces information asymmetry while simultaneously intensifying product market competition by exposing strategically sensitive operational metrics. Our evidence challenges the one-size-fits-all approach to disclosure regulation and highlights that the competitive implications of disclosed information - not merely its quantity - shape credit risk pricing.