This paper examines whether reserve prices impact the discount on private equity placements (PEPs). Using a sample of auction-based PEPs in China, we find that reserve price discounts are positively associated with bid (offer) price discounts. This inference holds after executing several robustness checks. As extra analyses reveal, the documented impact is ascribed to bidders anchoring on reserve prices. The positive association also depends on bidder identity and anchor-target compatibility. Our evidence ultimately shows that investor wealth benefits from such anchoring biases. Altogether, these findings demonstrate that reserve prices induce bidder undervaluation, thereby resulting in lower offer prices.

This paper develops a delegation-based framework to explain how institutional design shapes pricing incentives under risk. Using China’s 2016 IPO reform—which abolished prefunding requirements and transferred payment obligations from investors to underwriters—as a natural experiment, we show that introducing subscription-payment risk (SPR) renders underwriter’s partial residual claimants with respect to unpaid allocations. Building on Baron’s (1982) delegation model, we argue that the reform amplifies information asymmetry and induces underwriters to adopt more conservative pricing strategies to manage perceived payment risk. Empirically, IPOs exposed to SPR exhibit greater underpricing and lower offer prices, particularly when investor bids reflect stronger valuation pessimism. The effect tends to be less pronounced for reputable underwriters and when foreign institutional investors participate. Overall, the evidence demonstrates how risk redistribution and institutional frictions jointly shape underwriter behavior and pricing efficiency in primary equity markets.