The flow-performance relation in China’s mutual fund market differs from that in developed markets (e.g., the U.S.). We find that investors actively allocate capital to poorly performing funds, generating a negative relation at the bottom of return distribution. These flows are driven mainly by increased purchases rather than reduced redemptions. We then examine the mechanisms behind this anomaly. First, investors act on rational expectations of performance reversals, with this pattern being more pronounced among funds with higher activeness. Second, product differentiation attracts heterogeneous investors when performance is weak. Third, marketing and fund family effects serve as simple signals that amplify inflows. Overall, our study provides new empirical evidence on fund investor behavior and its economic consequences in an emerging market context.