Periods of market crisis are often accompanied by heightened fear and information overload, which can induce information avoidance behaviors such as the ostrich effect. While prior research has documented investors’ tendency to avoid unfavorable information, little is known about how different information sources—and trust in those sources—jointly shape such behavior under extreme uncertainty. Drawing on Granular Interaction Thinking Theory (GITT) and employing Bayesian Mindsponge Framework (BMF) analytics, this study examines how investors’ regular securities-related information sources is associated with the ostrich effect during the 2022 market downturn in China, and how these associations are conditioned by trust. Using survey data from 1,451 Chinese individual stock investors, we model investors’ recalled frequency of temporarily disengaging from stock investing as an indicator of information avoidance. The results show that regularly consulting professional sources, financial newspapers, and online forums is associated with information avoidance, whereas reliance on personal relationships and company disclosures is not. Importantly, trust moderates these relationships in distinct ways. Higher trust in professional sources is associated with reduced information avoidance, while higher trust in financial newspapers and online forums amplifies avoidance behavior. Among all sources, the interaction between trust and information referral is strongest for financial newspapers. These findings suggest that trust does not uniformly mitigate fear-driven avoidance. Instead, when combined with high-entropy information sources, trust can exacerbate cognitive and emotional strain, increasing investors’ propensity to disengage. By highlighting the joint roles of informational entropy and trust, this study advances behavioral finance research and offers practical insights for investors, policymakers, and regulators seeking to improve decision-making resilience during periods of market crisis.

According to prospect theory [Kahneman, D., & Tversky, A. (1979). Prospect theory: An analysis of decision under risk, Eco- nometrica, 47, 263–292], gains and losses are measured from a reference point. We attempted to ascertain to what extent the refer- ence point shifts following gains or losses. In questionnaire studies, we asked subjects what stock price today will generate the same utility as a previous change in a stock price. From participants’ responses, we calculated the magnitude of reference point adapta- tion, which was significantly greater following a gain than following a loss of equivalent size. We also found the asymmetric adap- tation of gains and losses persisted when a stock was included within a portfolio rather than being considered individually. In studies using financial incentives within the BDM procedure [Becker, G. M., DeGroot, M. H., & Marschak, J. (1964). Measuring utility by a single-response sequential method. Behavioral Science, 9(3), 226–232], we again noted faster adaptation of the reference point to gains than losses. We related our findings to several aspects of asset pricing and investor behavior.