Exploiting a unique market-oriented media reform initiated in 1996 in China, we investigate the role of media environment in affecting firm behaviour. We find robust evidence that market-oriented media environment is conductive to firm innovation, with the reform promoting patent quantity and quality substantially. The effect is more pronounced for firms with higher information asymmetry. Matching firm data with 1.3 million news reports, we find the market-oriented media reform significantly improves the criticalness and unbiasedness of news coverage and shapes an innovation-friendly environment. Our findings highlight economic outcomes of relaxing media control and underline substantial gains from deepening the reform.

Exploiting ffnancial news stories data, we construct news-implied linkages and document a strong lead-lag effect of ffrms with shared news coverage in China’s stockmarket. The news-link momentum strategy generates a monthly return of 1.33% and a four-factor alpha (Liu et al., 2019) of 1.43%. While prior evidence on the attention dynamics among ffrms with joint news coverage is limited, we show that the momentum spillover of news-linked ffrms is largely driven by investor underreaction. The return predictability from news links is also robust to controlling for alternative economic linkages. The ffndings suggest that information diffuses sluggishly among news-connected ffrms, thereby providing new evidence on the implication of media coverage for pricing efffciency.