Corporate misconduct poses significant risks to financial markets, undermining investor confidence and economic stability. This study investigates the influence of World Heritage culture, with its social, historical, and symbolic values, on reducing corporate misconduct. Using firm-level data from China, with its rich cultural heritage and ancient civilization, we find a significant negative association between the number of World Heritage sites near a company and corporate misconduct. This suggests that a richer World Heritage culture fosters an informal institutional environment that mitigates corporate misconduct. This effect is robust across 100 km, 200 km, and 300 km thresholds and remains significant when using a binary misconduct indicator. The results also show that World Heritage culture enhances corporate social responsibility (CSR) and social capital, which in turn reduces corporate misconduct. Additionally, the impact of World Heritage culture is more pronounced in firms located in high social trust areas, those with high institutional investor supervision, and those farther from regulatory authorities. These findings advance academic knowledge and offer practical implications for policymakers and investors.

We investigate the impact of public climate concerns on corporate ESG performance and find a negative association between the two variables. Our mechanistic analysis suggests that public climate concern increases firm risk, which explains the negative effect of ESG performance. This negative effect is exacerbated by inefficient corporate investments and mitigated by increased local social trust. Furthermore, the negative relationship between climate attention and ESG performance is more pronounced for companies with weak CEO hometown identify, high resource acquisition costs, non-heavy polluting industries and in the colder northern regions of China. The findings highlight the need to address the challenging impact of climate attention on corporate sustainable performance by enhancing regional social trust and CEOs' sense of belonging.

With market-oriented reforms in the economy, the Chinese government has promoted the development of risky financial markets, but evidence on the influence of social trust on risky financial market participation is scarce. Using three-wave longitudinal data from the China Family Panel Survey; and lagged variable, instrument variable, and fixed-effects models to address the endogeneity issues; we investigated social trust’s influence on risky financial market participation. We also estimated the effects of social trust by age, education, sex, and urban/rural resident groups. We found that social trust positively affected the probability of holding risky financial assets and their shares, however its effects were insignificant when addressing unobservable individual heterogeneity. The positive effect of social trust was greater for the youth, the highly educated, women, rural residents and high-income groups than their counterparts.

We examine whether investor behavior can be influenced by the social norms to which they are exposed. Specifically, we test two competing hypotheses regarding the influence of social trust on the disposition effect related to mutual fund investment. On the one hand, a higher level of social trust may elicit stronger investor reactions by increasing the credibility of the performance numbers reported by funds. This results in higher flow-performance sensitivity, which mitigates investors’ tendency to sell winners and hold onto losers. On the other hand, societal trust may reduce concerns about expropriation, thereby weakening investors’ need to react to poor performance. The resulting lower flow-performance sensitivity increases the disposition effect. Based on a proprietary dataset of complete account-level trading information for all investors in a large mutual fund family in China, we find compelling evidence 1) of a significant disposition effect among fund investors; 2) that a higher degree of social trust is associated with higher flow-performance sensitivity; and 3) that (high) trust-induced flows mitigate the disposition effect. Our results suggest that, in addition to cognitive biases, investor behavior is also strongly influenced by social norms.