This paper examines analysts’ catering behavior to current investor demand proxied by the unbalanced stock market reactions towards optimistic forecasts and nonoptimistic forecasts (optimism premium). Using data on earnings forecasts issued by Chinese sell-side analysts during the period 2014-2018, we find that optimism premium significantly increases analysts’ tendency to issue optimistic forecasts, in other words, analysts do cater to investor demand. Implications for theory and practices are discussed.