This study introduces a novel factor model based on self-attention mechanisms. This model effectively captures the non-linearity, heterogeneity, and interconnection between stocks inherent in cross-sectional pricing problems. The empirical results from the Chinese stock market reveal compelling ffndings, surpassing other benchmarks in terms of profftability and prediction accuracy measures, including average return, Sharpe ratio, and out-of-sample R2. Moreover, this model demonstrates both practical applicability and robustness. These results provide valuable evidence supporting the existence of the three aforementioned properties in crosssectional pricing problems from a theoretical standpoint, and this model offers a powerful tool for implementing profftable long-short strategies.