We use a sample of China’s listed firms and employ a naïve Bayesian machine learning algorithm to reveal that environmental information intangibility superficially promotes green innovation. We demonstrate that this effect is channelled through the acquisition of institutional resources, including bank loans and government subsidies. The impact of environmental information intangibility on green innovation is most pronounced within state-owned enterprises, large firms, and politically connected firms. Furthermore, we confirm that environmental information intangibility does not lead to improvements in innovation efficiency or quality. This implies that green innovation may serve as a symbolic environmental activity. Our findings contribute to the understanding of the consequences of environmental information intangibility, greenwashing behaviour, and their relationship to green innovation.