In this paper, we present a rational expectation equilibrium model in which fundamental and ESG traders hold heterogeneous valuations towards the risky asset. Trading occurs based on private information and price signal which is determined by a weighted combination of these diverse valuations. Our findings indicate that higher level of ESG rating disagreement increases ESG information uncertainty, thereby reducing trading intensity among ESG traders and attenuating the price informativeness about ESG. We further discover that allowing fundamental traders access to ESG information increases the coordination possibilities in the financial market, leading to multiple equilibria exhibiting characteristics of strategic substitutability and complementarity. Additionally, through measuring the ESG rating disparities among four prominent agencies in China, we deduce that ESG rating disagreement negatively impacts price informativeness by decreasing stock illiquidity.