We examine how investors who experienced paper gains during a bubble-crash episode, deemed as investors “escaping from death”, adjusted their future risk-taking. Using detailed transaction-level data and a quasi-experiment based on an unanticipated government intervention in the 2007–08 Chinese stock market, we find that investors who “escaped from death” reduce risk-taking behaviors over the next five years. The evidence shows that the change in risk taking is likely at-tributable to reference-dependent preferences. However, the effect diminishes over time and investors “escaping from death” do not exhibit a diminished tendency toward risk-taking when confronted with a stock market bubble crash again.