This paper examines whether reserve prices impact the discount on private equity placements (PEPs). Using a sample of auction-based PEPs in China, we find that reserve price discounts are positively associated with bid (offer) price discounts. This inference holds after executing several robustness checks. As extra analyses reveal, the documented impact is ascribed to bidders anchoring on reserve prices. The positive association also depends on bidder identity and anchor-target compatibility. Our evidence ultimately shows that investor wealth benefits from such anchoring biases. Altogether, these findings demonstrate that reserve prices induce bidder undervaluation, thereby resulting in lower offer prices.