Abstract: In this paper, we assume the R&D research for new products and new business models of an entrepreneur will get some cash-flow in the future. And because of the patent protection, the entrepreneur will become a monopolist in that defined market. The successful R&D research represents the growth value for the entrepreneur. We assume that the value of growth is the value of the entrepreneur. The total market value of entrepreneur can be understood as a real growth option plus a discounted real exchange option. The first time in the theory, this paper gets the formula of the real compound option under three stochastic parameters. 关键词：创业企业，增长价值，定价，复合实物期权 Keywords: entrepreneur, growth value, pricing, compound real option