详情
Managing CRM in China Sate-owned Commercial Bank
In the increasingly competitive global financial world, Customer relationship Management (CRM) has played an increasingly important role in financial service industry that can help China State-owned Commercial Bank establish a unique long-term relationship with their customers.
The paper is trying to a pilot study; aims to find out how CRM increasing customer relationships and profitability in China State-owned Commercial Bank, and the feasible solution of the key problem in China State-owned Bank. It is necessary to identify the Chinese customers’ perceptions regarding CRM practice, and the main issue Chinese State-owned Commercial Bank properties, and then propose strategies accordingly.
Main finding in this dissertation is that CRM can give China State-owned Commercial Bank a valuable and competitive resource?understanding customer behavior, improving customer service. CRM is a new technology to meet the requirements of the consumer financial services market in China. CRM can help China State-owned Commercial Bank know organization’s target marketing, customers tend, and finding good valuable customer. The benefit for China State-owned Commercial Bank driving CRM is to fit highest-value customers to fulfill their business benefit.